04-09-2017
Starting your Own Business
Starting your Own Business is an essential toolkit for anyone with an idea they'd like to implement. It clearly outlines some of the most important areas to consider balanced, with a healthy pursuit of risk and reward.
Our key aim for this course is: To inspire you to offer sustainable competitive advantage in your startup
Competitive advantage is your
A lasting ability to outperformA all competition who are offering a similar product or service to what you intend to/will offer. This is done by implementing value-added strategies, not simultaneously being implemented by any current competitor. Your value-added strategies could include:
- The extensive knowledge and abilities of you and your team (if you have one). This is the greatest source of competitive advantage.
- A unique product or service. This uniqueness can be achieved by a specific enhancement.
- Offering a similar product/service that your competitors offer but they cannot match the value for money you offer: higher quality at a more competitive price.
- High quality customer service that competitors can't match. This is customer service that adheres every second of the day and night to the adage: The customer is King/Queen. This can be achieved by building a company culture where everyone is inspired to serve the customers to the utmost.
- A company culture where everyone is inspired and motivated to innovate, and change swiftly and seamlessly, for the benefit of the customers.
- Superb processes and technology that result in a product being produced faster, cheaper and better, or a service being delivered faster, cheaper and better.
Career Development
Starting your Own Business can be the most satisfying achievement on an individual's life as they see their ideas become reality. Starting your own business offers you the change to set your own salary!
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